UAE – After several years of global travel disruption, 2025 marks a strong recovery for the UAE’s tourism sector. International arrivals are increasing steadily, driving higher hotel occupancy rates and boosting revenue across the hospitality industry.

Key Highlights

• Rising International Visitors: Tourists from Europe, Asia, and the Middle East are returning in large numbers, particularly to Dubai, Abu Dhabi, and Sharjah.

• Hotel Performance: Luxury, boutique, and mid-range hotels report occupancy rates averaging 75–85%, signaling renewed confidence in the market.

• Events and Attractions: Expo 2020 legacy projects, cultural festivals, and new entertainment hubs continue to attract both leisure and business travelers.

Market Outlook

Industry experts predict sustained growth in tourism throughout 2025 and 2026, supported by visa facilitation, strategic marketing campaigns, and expanding hospitality infrastructure. UAE is emerging as a leading destination for global travelers seeking luxury, culture, and convenience.

Stay updated on the latest hotel openings, tourism trends, and travel insights across the UAE.

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